The Three Common Objections In Lead Generation

When we are in conducting a lead generation campaign, we know that generating sales leads can be a pain. After all, there will be business prospects that will be objecting to what you are offering. As a marketer, it is your job to know how to best handle these objections. There are three common reasons that prospects give out to block appointment setting attempts. So, how will you work around them?

1. “I can get it cheaper from another supplier” – this statement can be handled by attacking on the sides. Focus on the three things smart investors look for: quality, service, and price. While it may be true that a company offering all three is near non-existent, try asking him what he is really after. You might be surprised at what he needs. 
2. “I have a friend in your business that supplies me” – you can also take care of this by saying that with you, the prospect can negotiate until he gets what he wants. Suggest that this is something that he may not be able to get with his friend. 
3.  “I worked with you before and I did not like your service” – you now know that this is an unhappy client. Apologize immediately then, let them know that you have resolved the problem, and that you will personally take care of this so it will not happen again.

Now, in order to maximize results, it is best that you use telemarketing on this. You can communicate your message better, as well as increase your chances of generating B2B leads.