Hope Vs. Strategy, How To Find Leads Properly

A lead generation plan should always be in place when you start rolling out marketing campaigns. It's not about showing your product to the world but showing your product to your sales leads. These are the people who should matter. If they didn't think much of your lead generation marketing campaign, then it is a failure. Even if it was able to reach a wide audience, if there isn't even one person who signed up for a newsletter, a demo, or made a purchase, then it is a failure. If, after your campaign, your telemarketing list or business list is still composed of the same contact information as before you did any marketing, then it was a failure.

This means that your marketing campaign was not well thought out, without any specific criteria that was used to narrow down your target sales leads so that you could tailor your marketing campaign to specifically attract their attention. Marketing plans such as this are based on hope and would provide very little chance for profits. Hope is also the factor that directs a reactive company.

If you want your company to be more successful and profitable, you should start creating plans for all your company's actions, and these should be based on concrete facts, not hopeful thinking and general assumptions. By being proactive (and innovative), you stand to lead the industry or niche in which you do business. Whether you’re looking for sales leads or business leads, always have a clear-cut plan on how to connect with them, take the initiative to reach out, and plan a strategy to convert these connections into profitable long-term assets.