Raising Prices? Get Your Lead Generation Work Right

When things get tough in Australia, like what is happening now to the financial industry, raising prices is not a form of greed. Rather, it could be the only way for you to survive. But how can you raise prices without alienating your current customers? That is a challenge faced by a lot of firms, especially when that issue comes into play during a B2B lead generation campaign. Generating sales leads is hard, so you need to keep whatever current customers you have. But you also need to raise prices, too. So how can you strike a balance? How can your lead generation campaign help you in this task?

1. Tell them the real reason – credibility is crucial here so you need to be honest with your customers. One of the reasons customers reject appointment setting attempts is when they feel like they were being lied to.
2.  Warn them, way ahead of time – ample warnings of price increases can help cushion the impact. Perhaps the best way to do this is through a telemarketing-based lead generation campaign. In this way, you can directly inform your customers about impending changes in price.
3. Give discounts to your existing customers – show that you value your customers by giving them discounts, putting the bulk of your increase instead to your new customers. This will help make your clients stay, and reduce your need for new financial leads.

Now, negotiations and lead generation is tough work, and you may not be good at it, so you might have to outsource to a professional appointment setting agency.

Lead Generation? It Is A Smart Investment

Ever wondered why you are suffering from poor sales? It is probably because you are missing on a lot of B2B leads that pass you buy. To capture them, you need to take a more concrete step in your marketing campaign. Among these steps is through a good lead generation and appointment setting campaign. And in case you, yourself, do not have the knowledge or the skills to properly execute the campaign; it will be an advisable resort for you and your business to outsource the work to a professional lead generation firm that will do the job for you.

Despite what pundits are saying about letting other firms find other businesses for you, you will agree that this is a necessary investment. Given the variety of communication tools to use in reaching prospects: email, search engine marketing, social media, as well as telemarketing, you will understand the need to hire people who have a deeper know-how over these methodologies. And in case you are trying to enter a market not in your locality, you will need the assistance of those who knows about the local culture and norms observed. This will ensure that your business can get the B2B leads that you need.

All that remains is for you to choose the right group of appointment setters. There are a lot of them around, that is true, but it has to be one whose work ethics and values will be in harmony with your own company and employees. It is an investment in marketing.